Friday, 20 February 2015

ELLE x Jack Wills | Spring Lates Event

On Wednesday evening I attended the ELLE Insider x Jack Wills, Spring Lates event at the Covent Garden store in London. The exclusive evening featured a Q&A with Creative Director Richard Nicoll along with cocktails, canap├ęs, £20 to spend, complimentary treats, goody bags and a live DJ (she was hilar). 

Nicoll's inspiration for the collection came from British youth culture, focusing on the 60s mod and 90s britpop style and aimed towards the youthful, intelligent, fun and adventurous individuals that are the Jack Wills male and female. The 2015 lookbook was shot in London's South Bank with a group of young adults having the time of their lives. It incorporates the culture which surrounds the location, in contrast with the collection and its heritage.

In his adaptation from high fashion to high street Nicoll saw the potential of Jack Wills and thought it would be an interesting challenge. He has simplified the brand's aesthetic and created timeless quality pieces, such as the leather jacket and denim shirt. He has mixed it up by throwing in a sense of colour, a bubblegum pink trench to be precise, a favourite of Nicoll's and a best seller, certainly an update to the classic trench. As part of the collection you are able to personalise your favourites in the form of letter patches, the in-store customisation service creating a sense of uniqueness. 

Instead of an impulse panic buy to use the £20 voucher, I decided on a sensible and throughly wearable item and purchased myself some sweatpants, perfect for all that sport I do (jokes). On a slightly serious note, they are a must have for when lounging around. I majorly regret not buying the grey colour block tote, I love it - what good taste ELLE has. 

I definitely would have departed with the AMAZING chandelier, although I don't quite think i'd have managed that one on the tube.

Thanks ELLE for yet another fab event!


1 comment

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